Creating the logo for The Cyberspace Internet Cafe required balancing a digital aesthetic with a welcoming cafe atmosphere. Through extensive sketches and digital exploration, multiple concepts using geometric shapes including circuit-inspired elements, and futuristic typography. The final logo combines angular forms with neon-inspired colors to create a memorable identity that reflects the digital culture and social environment of an internet cafe.
deliverables:
12 x 18in Poster
Creating a Brand Standards guide for The Cyberspace Internet Cafe required an organized and accessible approach. Balancing neon-colored aesthetics with a cyberpunk-inspired design to communicate a futuristic environment. Clear guidelines for logo sizing, spacing, and color application used throughout to ensure visual consistency throughout the brand.
Deliverables:
11 x 17in Posters
Creating the Cyberspace Internet Cafe brand collateral required translating the cafe’s digital, tech-focused aesthetic into promotional pieces that were both visually engaging and functional. For the direct mailer, neon lighting and pc-focused graphics were used to highlight the cafe’s aesthetic. The punch cards were designed with clear hierarchy, making it easy for customers to track rewards while reflecting the consistent brand colors.
Deliverables:
3.5 x 2in Punch Card
6 x 4.25in Direct Mailer
Applying the Cyberspace Internet Cafe branding to a set of menus required a visually engaging and easy-to-navigate format. The trifold menu uses clear sectioning with decorative elements to connect the futuristic aesthetic as well as themed drink names to keep customers immersed. The digital menu was designed with a simple layout and consistent visual layout, allowing for a cohesive brand experience across both print and digital platforms.
Deliverables:
8.5 x 11in Trifold Menu
1920 x 1080px Digital Menu